Competitive advantage, bargaining power, and organizational performance: the case of Finnish food manufacturing firms

Article Abstract:

Data from Finnish food manufacturers were examined to evaluate interrelationships between competitive advantage, bargaining power and organizational performance. Strategies on marketing differentiation exhibited the capacity to boost a firm's bargaining power through retail outlets. Finland displayed six cluster groups based on market strategy, where the largest food manufacturers adopted either differentiation or distributor programs.

Food Manufacturing, Convenience Foods, Research, Finland, Marketing management, Distribution channels

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An empirical evaluation of factors determining vertical integration in U.S. food manufacturing industries

Article Abstract:

An index of forward vertical integration for the U.S. food manufacturing industries is presented along with an econometric analysis to investigate the factors that motivate vertical integration in these industries. The role and transaction cost factors and potential monopoly motives are obtained in the empirical results.

Research Findings, Industry Overview, Analysis, Marketing research, Vertical integration, Market research

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Branding behavior in the Danish food industry

Article Abstract:

A robust analysis of Danish branding behavior and its association with firms' activities and attributes, and its inference for commercial and policy development is presented. Conclusions are drawn regarding the strategic stance of retailers in the Danish food system and its employment of retailers' own-label brands.

Denmark, Models, Evaluation, Brand name products, Brand names, Company marketing practices, Statistical data

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