Co-Production: A Viable Consideration for Developing Nations
Article Abstract:
Co-Production (Co-Pro) emphasizes a participative venture by two partners. Under the United States government's definition, the government or an organization may share knowledge with another government or organization to produce an item. To date, Co-Pro has been employed for foreign military arms agreements. Co-Pro could be employed by American industry to develop international cooperation and trust. Co-Pro could also be utilized by developing countries for technological transfer. Developing nations could select American firms as partners in cooperative ventures.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1984
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Alliance orientation: conceptualization, measurement, and impact on market performance
Article Abstract:
Impact of alliance orientation on market performance and product development of firms, is analyzed.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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