Consumer attitudes toward marketing strategies over the adult life span
Article Abstract:
The usage of a grounded theory methodology to develop a process model for the depiction of adult consumers' attitudes towards marketing strategies during their life span is described. The integration of interviews and marketing literature for this purpose is discussed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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Reflection on contemporary issues in relationship marketing: evidence from a longitudinal case study in the building materials industry
Article Abstract:
An analysis, based on an in-depth longitudinal case study of a building materials company (Roadstone), on the existent issues in relationship marketing through the competence-based viewpoint of the firm, is presented.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation
Article Abstract:
A study on the relationship orientation from the standpoint of the firms' relationship toward suppliers, referred to as a Supply Relationship Orientation (SRO), is presented.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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