Consumer prefernce for product bundles: the role of reduced search costs
Article Abstract:
Importance of recognizing and processing information about consumer preferences, to facilitate optimal bundling of products, is discussed. Need to reduce search costs and increase perceived value of product bundles for consumers, is also discussed.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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Materialism, status signaling, and product satisfaction
Article Abstract:
Study of consumer satisfaction and status signaling by consumers is presented. Application of principle of materialism by individual consumers, for evaluations of products purchased by them, is described.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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How do enhanced and unique features affect new product preference? The moderating role of product familiarity
Article Abstract:
The application of the incongruity theory to examine the impact of product familiarity on consumers' response to enhanced and unique features of new products is described.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
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