Cost leadership strategy and experience curves
Article Abstract:
A distinction is made between cost declines that occur over time and cost declines that may occur at any point in time. A revised experience concept is examined in which the interrelationship between production rate, total production and unit cost is considered. Scale-learning relationships and their implications for gaining competitive advantage by investing in cost leadership are analyzed. It is also shown that investment in cost leadership should only take place in the presence of learning.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 1986
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Representation, testing and policy implications of planning processes
Article Abstract:
Methods of representing the planning process are developed, and the testing and policy implications of planning processes are discussed. Three variables that should be included are context, process, and outcome. Four models incorporating these variables are presented and tested using data from a public sector planning study. The results indicate that the key to understanding planning process effectiveness is the link between the process and outcome variables.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 1987
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Lanchester market structures: a Japanese approach to the analysis of business competition
Article Abstract:
Lanchester's models of military combat have been used by Japanese business consultants to define market structures that have differing competitive conditions such as monopoly, premium, duopoly and oligopoly. The PIMS database is used to examine these situations. The results disprove the idea that premium and monopoly market structures are more stable than other market structures. Movements between market structures can be said to follow a Markov process.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 1986
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