Country-specific advantage and international cooperation

Article Abstract:

Cooperative relationships among international business enterprises permit firms of a particular nationality to share their country-specific advantages with their foreign partners. Previous studies on international competitiveness indicate that companies of particular nationalities have advantages in certain industries. For example, Swedish firms are internationally successful in mechanical and electrical engineering, the Germans in chemicals, while American firms do well in the manufacturing of transport equipment. This paper considers the international cooperative relationships developed by Japanese companies to commercialize biotechnology.

Biological products exc. diagnostic, Diagnostic substances, Research, Japan, Biotechnology industry, Biotechnology industries, International aspects, Corporations, Business enterprises, International cooperation, Corporations, Japanese

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The role of HRM in sustaining competitive advantage in the 21st century

Article Abstract:

Human resource management (HRM) plays a crucial role in determining an enterprise's competitive edge in the future. Although the efficiency of HRM in enhancing productivity, employee morale and profitability has been adequately documented. Much of a firm's success depends on the feasibility of skill-building programs. Companies are advised to adopt 360-degree feedback systems and behavioral management measures to maintain their competency in the environment. Firms are also encouraged to employ at-risk pay programs and benchmarking techniques.

Business Personnel Management, Analysis, Management, Human resource management, Workers

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The Advantage of Narrowcasting

Article Abstract:

A communications trend affecting media planning is specialization, reaching for selective appeal. The publication industry reflects this trend. Media must capitalize on the lifestyle segmentation ability of magazines. Marketers can benefit from the magazine whose editorial policy reflects social conditions. Advertising campaigns can be best placed in the product's target audience.

Reports, Division of labor

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