Creamer's media mix ... as viewed by management and media chiefs
Article Abstract:
Don Creamer and Hal Strauss discuss media in the full service agency. Application of the principles at Creamer Inc. is discussed by media directors George Russo and Allan Linderman.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
Management, Interview, Beliefs, opinions and attitudes, Russo, George, Linderman, Allan, Creamer, Don, Strauss, Hal L., Creamer Inc.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
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U.S. oriented guide: an insider's look at Canadian media quirks
Article Abstract:
Comprehensive report on Canadian media is given. Reasons why Canada is a complex country for marketing are also covered. Along with the text are current statistical tabulations.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
Canada, Economic aspects, Advertising agencies
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
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Media costs will rise 9.3% in '82
Article Abstract:
Media prices will increase in 1982. Tables present data for 1981 and 1982.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
Radio, TV, publisher representatives, Finance, Prices and rates, Television advertising, Advertising, Newspaper advertising, Radio advertising, Magazine advertising, Outdoor advertising
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
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Comment about this article or add new information about this topic:
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