Customer lifetime value: an application in the rural petroleum market

Article Abstract:

The development of long term customer relations is an important factor in the success of agricultural marketers. The question of determining which customers will continue to be lucrative or potentially lucrative for the firm must be addressed. Customer Lifetime Value or CLV is a method employed by marketers to discern the value of customer relations. It represents the net present value of the cash flows a particular customer is prospected to yield for a firm over a given period. The method may prove useful as a tool for evaluating and adjusting marketing strategies in accordance with profitability.

Marketing Management, Customer Relations, Analysis, Management, Marketing, Petroleum industry, Consumer behavior, Customer satisfaction

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Impacts of growth stimulants in the domestic livestock sector

Article Abstract:

The usage of growth stimulants, such as ractopamine, bovine somatotropin and porcine somatotropin, in the livestock industry will surely have its effects on prices and production quantities. Using a general equilibrium economy-wide model, it is determined that growth stimulants have a smaller impact on prices and quantities than implied in earlier studies. Moreover, pork production at farm level diminishes with advanced technology. This results from more saleable meat because of the leaner live hogs produced.

General farms, primarily animal, Usage, Livestock industry, Bovine somatotropin, Porcine somatotropin

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Perceptions of fat content in meat products

Article Abstract:

Consumers overestimate the fat content of meat in many cases. As a result, they may decrease their meat consumption. Education programs could eliminate misperceptions and increase meat purchases.

United States, Animal Slaughtering and Processing, Meat Products, Offices of health practitioners, not elsewhere classified, All Other Outpatient Care Centers, Nutrition & Diet Programs, Psychological aspects, Health aspects, Statistical Data Included, Meat industry, Meat, Information services, Public opinion, Dietary fat, Food consumption, Perception, Perception (Psychology)

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