Customer response capability in a sense-and-respond era: The role of customer knowledge process

Article Abstract:

The influence of customer knowledge process on customer response capability is examined. The analysis includes delineating the sense-and-respond process as it relates to customer needs, focusing on a marketing capability, providing deeper insights into how the knowledge process develops a marketing capability, and providing a conceptualization of customer response capability.

Marketing Management, Administration of Marketing, Analysis, Customer service, Customer satisfaction, Support services

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National culture and industrial buyer-seller relationships in the United States and Latin America

Article Abstract:

Impact of national culture on buyer-seller relations and purchasing activities, in industrial markets of United States and Latin America, is analyzed.

Marketing procedures, Latin America, Economic aspects, Business-to-business market, Business to business market, Customer relations, Vendor relations

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A measure of long-term orientation: development and validation

Article Abstract:

Details of study describing methods to assess and validate long-term orientation of cultural values of consumers, are presented.

Psychological aspects, Measurement, Orientation, Perceptual orientation, Consumers, Orientation (Psychology)

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