Customer-targeted magazines grow more popular among the 'Top 100' business marketers

Article Abstract:

Asurvey of the 'Top 100' corporations was conducted by Business Marketing magazine to find out which of them publish glossy magazines for their customers at the corporate level. The survey results showed that 22 of these corporations are self-publishers. Information about each company's publication is given. A listing of the 'Top 100' corporations, with the 22 self-publishers printed in boldface, is also presented.

Publishing industry, Management, Cover Story, Corporations, Business literature, Self-publishing, Self publishing

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Building relationships: Siemens adds the personal touch to the technical sell

Article Abstract:

SiemensComponents senior marketing manager Cliff Zatz believes niche marketing is essential in reducing costs and ensuring return on investment. However, marketing strategies should be pursued both on a technical and personal level, an approach known as relationship marketing. He also believes adhering to totalquality management means maintaining satisfactory job performance in all levelsof the organization.

Semiconductors and related devices, Electronic components, not elsewhere classified, Analysis, Semiconductor industry, Usage, Officials and employees, Interview, Total quality management, Interpersonal relations, Zatz, Cliff, Siemens Microelectronics Inc.

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Insuring effective 're-presentation.' (Take Out)

Article Abstract:

Marketers who have to re-present their products to higher management are provided pointers on how to undertake such an activity. The key person within a client's company who will do the re-presentation can be provided the visuals in whatever medium he chooses. This approach, dubbed as paradigm shift, will enable the re-presenter to positively project a marketer's proposal.

Sales presentations

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