Procuring Net results ;Company's Web-based e-mail campaign gets 20% response
Article Abstract:
ProcureNet, a developer of Web sites for businesses, employs e-mail for direct advertising to promote its OneSouce Web-based purchasing catalog for businesses. The catalog eliminates problems with maverick spending for employers with many remote locations.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
DEVELOPING PARTNERSHIP: ALLERGAN LEARNS FROM MISTAKE FOR RELAUNCH WITH OUTFITTERS
Article Abstract:
Pharmaceutical manufacturer Allergan is redesigning its web site with Internet Outfitters even though the firm was disappointed with the original web site. Allergan spends about $500,000 each year to reach ophthalmologists and optometrists via the Internet. The firm did not realize how much work a web site entails, and did not plan for the need to continually develope the site.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
The NetMarketing 200: Top 50
Article Abstract:
The article discusses Cisco Systems Inc.'s Web site advertising strategy.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: ADVANSTAR MAINTAINS TORRID ACQUISITION PACE: IPO COULD POSITION COMPANY FOR EVEN MORE GROWTH. Getting a Square D-eal ;Manufacturer touts process for relationship management
- Abstracts: COMPAQ STAYS COMMITTED TO EFFORT BY DDB, AD CHIEF SAYS: COMPANY MOVES FOWARD AMID 2Q LOSS, CUTBACKS. Bowl recruits more b-to-b players