Design does matter
Article Abstract:
The Internet is all about functionality: that is, searching, finding and retrieving useful information. Yet a casual search through a newspaper World Wide Web site will reveal a surprising lack of consensus about what constitutes good design. Research indicates that print expertise is a limited asset in the Internet. The Stanford-Polynter Project found that Web site visitors first look at the text and then, in diminishing numbers, at the graphics. This is in reverse of what typical newspaper readers do. However, design has a critical role to play in online newspaper marketing so long as publishers do not approach Web design the way they do newspaper design.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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On the Web: the renaissance of journalism?
Article Abstract:
Traditional newspapers have played a role in shaping the lives of people by providing information, knowledge and even wisdom. The advent and subsequent pervasiveness of the Internet has profoundly changed the newspaper industry. However, it will not make the print news media extinct, as newspapers have a wonderful tradition of adaptability. The Internet may be the best method yet devised for data retrieval, but newspapers select the most interesting information and present it to their readers in a convenient package. How well newspapers make the learning experience more effective for their readers is what will determine their survival.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Local people, local stories
Article Abstract:
Canada-based newspaper The Express was relaunched in Oct 1999 after an eight-month, extensive research effort showed that its news was stale and largely irrelevant to the lives of its readership. The newspaper revamped its logo, slogan, format, layout design and content. It also conducted an extensive promotion and marketing campaign to kick off the relaunch. The results of its efforts have been tremendous. Public response to the new Express has been gratifying, and advertisers have begun to call on the paper.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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