Developing an art, not a science

Article Abstract:

The setting of a price for professional services is very complex and has a great effect on the success and profitability of a firm. Pricing is an essential marketing activity, but is very complex due to the many variables involved. When determining a price, the target market should be identified in order to understand the market's views towards a right price. Next, the necessary level of support and service needs to be defined, competitors' prices should be considered, and sales levels and the approximate cost of providing service should be calculated. Floor and ceiling prices should be set, and individual services should be priced within that range if relevant. Prices should be reviewed regularly, as well as the factors determining the prices.

Methods, Prices and rates, Pricing, Professional workers, Professional employees

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Don't hide your light under a bushel

Article Abstract:

Accountants can gain benefits from public relations, but successful financial services industry public relations (PR) entails: careful planning; opening channels of communication; creating relationships with the media; and considering audiences to be targeted. Press releases for the media should follow certain suggestions including: summarizing essential messages in the first paragraph; having simple and concise text; and being newsworthy. Practitioners of PR should also compile a media list containing: a list of media contacts; the medium's targeted audience; and the medium's deadlines.

Financial services industry, Financial services, Accounting and auditing, Accounting, Public relations

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The College for Financial Planning

Article Abstract:

The UK College for Financial Planning (CFP) has become an important factor in the increasingly rapid development of financial planning in Great Britain. CFP was established in 1986 to offer continuing training and education to both firms and individuals, and now has over 5,000 students enrolled. CFP is the largest establishment of its type in the UK, and offers a six-stage core diploma curriculum which covers all aspects of financial planning.

Management, Financial planning, Training, Financial planners, College for Financial Planning

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