Dialing for data with phone cards

Article Abstract:

Prepaid telephone cards are becoming more popular. The business is estimated to be growing at 500% annually and the market is predicted to reach the $1 billion mark by the year 2000. Commercial customers using prepaid cards as promotional perks are mainly responsible for this phenomenal growth. These cards can improve a product's sales and support the identity of the company. Moreover, it can be used to develop databases about customers from information collected from each call.

Magnetic Cards, Magnetic and Optical Recording Media Manufacturing, Electronic components, not elsewhere classified, Evaluation, Telephone calling cards

---

Ad bust: slowpoke marketers lose billions

Article Abstract:

A study by the Center for Strategic Communication reveals that marketers advertising in trade magazines fail to take advantage of the leads their ads bring. The study, which is based on the reader service cards of 405 industrial marketers with four-color page ads, indicates that 37% of the trade advertisers did not address inquiries and 33% of replies were very late. The study stressed that marketers would have earned billions had they responded to the inquiries in time.

Advertising, Advertising and Related Services, Magazine Advertising, Economic aspects, Marketing industry

---

Penrod had the vision to reinvent itself as its markets shifted

Article Abstract:

The Penrod Co. of Virginia Beach, VA, has become the biggest distributor of forest products in North America since its founding in 1888. Sales VP Mike Clausen attributes the company's continued success to its ability to adapt to different market situations. Clausen also says that a major turning point for the company occurred in 1987 when the company ventured into distribution from manufacturing, leading to a 400% increase in revenues.

LUMBER AND WOOD PRODUCTS, Wood & Wood Products, Wood Product Manufacturing, Marketing, Forest products industry, Company Profile, Penrod Co.

Similar abstracts:

• Abstracts: Putting your faith in the state. Time to make a noise about assets. Chesterton: a gas-fired future
• Abstracts: Picking your way along the garden path. Unwelcome attentions. The Home Depot
• Abstracts: Educating the stock market. Nord Anglia Education. Nord Anglia Education: Nursery rhyme
• Abstracts: Chill winds in the hot seat. Perssonal services. The economics of the polls
• Abstracts: New marketing execs should continue teaching while learning. Speak the language of management

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.