Direct marketing in the B-to-B future

Article Abstract:

A study sponsored by the Direct Marketing Assn. reveals that the business-to-business sector accounted for 46% or $498.1 billion of the entire $1.09 trillion in direct marketing sales in 1995. These sales are expected to rise to $550.7 billion in 1996. The study also shows that business-to-business direct marketing sales yielded an annual increase of 8.1% from 1990 to 1995. These sales are predicted to rise at 10%-20% annually from 1995 to 2000.

Finance, Business-to-business market, Business to business market

---

Direct marketing boosts b-to-b selling

Article Abstract:

The Direct Marketing Assn. reports that around 1.7 million firms in the US use business-to-business marketing techniques and more than 33% of that number are prone to use direct marketing approaches. Furthermore, many firms do not realize that they are using direct marketing techniques. In this regard, the trade association is engaged in helping businesses consciously take part in the benefits of direct marketing.

Reports, Statistics, Direct Marketing Association

---

A global stage for B-to-B DM

Article Abstract:

Direct marketing helps in international business expansions by offering a cost-effective approach in the establishment of customer contact and loyalty worldwide. With the advent of the Internet and the rise in world economic interdependence, solutions to customer needs can now be implemented on a global scale. However, cultural differences among nations should be considered in international direct marketing.

Innovations, International aspects, International trade

Similar abstracts:

• Abstracts: The impact of direct marketing appeals on charitable marketing effectiveness. Benefit segmentation for fund raisers
• Abstracts: Reforming the Korean banking system. Overview
• Abstracts: Measure customer loyalty for complete picture of ROI. If you want info, get touchy-feely. Debunking the myths about satisfaction

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.