Doing it their way

Article Abstract:

Small business enterprises represent one of the lucrative sources of revenues in banking. Small businesses account for as much as 50% of the retail profits of the leading US financial institutions and approximately one-third of their market value. Yet it appears that many banks are failing to fully exploit and enhance their strategic positioning within this market. Meanwhile, alternative providers who want to strengthen their market shares are steadily gaining ground by using fresh, creative approaches to proffer more of the services small business clients desire. These innovative players and approaches have undermined the traditional small business strategies which have proven to be highly effective for banks since about 1989. Banks risk losing a profitable market by concentrating on tactical priorities and incremental advances.

Banking Institutions, Depository Credit Intermediation, DEPOSITORY INSTITUTIONS, Small Business, Finance, Banks (Finance), Marketing

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Measuring organizational values in a bank

Article Abstract:

A two-step method for assessing the uniform communication of organizational values in a company is presented. It includes a one-page survey of managerial and employee value perception and a follow-up interview. Results of the survey show the prevalence of the corporate values customer orientation, employee orientation (EO) and financial orientation and the high degree of consistency in value perception throughout the organization. A possible exception appears to be in EO where communication gaps exist.

Commercial Banks, Analysis, Human resource management, Telecommunications systems, Corporations, Corporate culture

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