Downsizing firing line sets site on marketers

Article Abstract:

The recent popularity of corporate downsizing has left marketers most vulnerable regarding the loss of their jobs since their department is usually considered a 'non-mission critical' one. Although corporate retrenchment decreased from 1993 through 1995, the trend has picked up since Oct. 1995, with marketing getting the most brunt. However, companies which plan on doing layoffs must caution against leaving the firm's marketing thin. Many laid-off marketers have successfully shifted to consultancy which they believe has tapped their skills more.

Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Evaluation, Practice, Employment, Marketing industry, Marketing consultants, Downsizing (Management)

---

Marketers do it themselves at Creator Center

Article Abstract:

Graphix Zone Inc has started offering multimedia production services through its Creator Center studios. Graphix Zone rents these facilities together with the necessary equipment and personnel to marketers who want to customize their presentations. It is located in Irvine, CA, and is equipped with IBM's Ultimedia and Apple's Macintosh Quadra systems. This allows Creator Center to offer services on graphics, animation, authoring, sequencing and editing.

Motion picture & video production, Computer related services, not elsewhere classified, Services, Multimedia industry, Multimedia technology, Multimedia systems, Graphix Zone Inc.

---

3Com builds its brand through splashy direct mail campaign

Article Abstract:

3Com Corp is utilizing splashy, colorful, and humorous direct mailings in in order to promote the sale of its new computer-network adaptors named EtherLink III product and TokenLink III adaptors. The product line is known by the brand name 'SuperBoard' which makes the product the hero. The TokenLink adaptors are promoted as technically equal to and compatible with those produced by IBM with the additional advantage of reliability.

Computer terminals, Computer peripheral equipment, not elsewhere classified, Computer and software stores, Methods, Marketing, Advertising, Computer peripherals industry, 3Com Corp., Direct mail advertising, Direct-mail advertising, Access control (Computers), Computer access control

Similar abstracts:

• Abstracts: Pricing options with extendible maturities: analysis and applications
• Abstracts: Primes and scores: an essay on market imperfections. Presidential address: liquidity and price discovery
• Abstracts: Predicting stock returns in an efficient market. Nonnormalities and tests of asset pricing theories
• Abstracts: Another kind of league table. From bananas to salads and a recipe for change. Free trade, Canada and the European challenge
• Abstracts: Animal spirits, margin requirements, and stock price volatility. Asymmetric information, bank lending, and implicit contracts: a stylized model of customer relationships

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.