Dr. Ulene's displays attract supplement customers
Article Abstract:
Marina Del Ray, CA-based Feeling Fine Co is helping to drive new consumers to the herb and vitamin supplement market with its Dr. Art Ulene's Herbal Formula displays. Dr. Ulene, who is best known for his frequent appearances for a nearly 20-year priod on the NBC 'Today' show, is being featured on Feeling Fine's product packaging and displays. The tactic aims to leverage consumers' familiarity with Ulene to appeal to 60% of Americans who do not use vitamins. Display options for Herbal Formula include powerwings, powerwings with books, floorstands, floorstands with books and counter displays with brochure pockets.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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W.A.C. displays feature new lighting designs
Article Abstract:
Garden City, NY-based W.A.C. Lighting Co has deployed new displays to showcase its latest recessed and track lighting designs at lighting retail shops. The new products can be displayed on interchangeable panels which can be added to W.A.C.'s existing Wall Section Unit and Free-Standing Floor Merchandiser fixtures. Other new displays allow the products to be showcased from the ceiling. Each unit is versatile and offers the showroom the option to select which products to feature by ordering specific display panels.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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Provident features listening centers
Article Abstract:
Brentwood, TN-based Provident Music Distribution is offering retailers an Interactive Listening Center compact disc display that features colorful graphics, multiple product shelves and a touch sensitive pad with product pictures and sampler disc. The sampler CD allows customers to select one of 32 featured titles and hear almost two minutes' worth of sampling of various cuts from selected recordings. Customers may select another sampling on the display by touching the picture of the recording.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
User Contributions:
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