Earth, receive an honored past

Article Abstract:

France's new Vendee Historical Museum has been designed in such a way that it appears to melt into the green expanse of a river valley outside the village of Lucssur-Boulogne, where it is located. The museum's sedum roof appears to approaching visitors as a low-lying geometric hill, a series of triangular grassy folds punctuated with skylights and beneath this is housed the exhibition hall.

France, Design and construction, Historical museums

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Ireland: the selling of the green

Article Abstract:

In order to increase tourism, Ireland's second largest industry, the Irish business community and the Irish government are conducting a major marketing campaign to bring more Americans to Ireland. The principal effort has been the 'Shop Ireland' campaign, a four-day, $450 shopping fling. The campaign brought a 16 percent increase in tourism in 1984 and a 25 percent increase in 1985.

Case studies, Ireland, Travel industry, Advertising, Marketing, Description and travel, Package tours

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Twin Cities retailers prevented from selling microwave antennas that can receive HBO

Article Abstract:

A preliminary injunction has been issued against 8 retailers that have been selling microwave antennas. Since the cable system is unavailable in this area people have been resorting to these antennas. Owners are urged to begin paying the HBO fee.

Radio, Television, & Computer Stores, Cases, Retail stores, Stores, Subscription television, Microwave antennas, Movie Systems Inc., Robert Paul Co.

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