Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator
Article Abstract:
The cost control methodologies in channel contracts are discussed by focusing on tour operating agencies and cruise lines.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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The art of service recovery: fact or fiction?
Article Abstract:
The article examines the impact of customer service management on customer satisfaction.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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