Exploring green alliances

Article Abstract:

Green alliances are an increasingly common phenomenon. Their development has implications for green marketing and for environmental policy. Green alliances involve collaboration between various organisations, including businesses, government bodies and non-governmental organisations, to address the environmental problems of the interested parties. A case study of a green alliance, which includes 75 companies and the World-Wide Fund for Nature, illustrates the nature of these alliances, including the motivation behind them and the key issues in relationships.

Political organizations, Environmental Protection Groups, Environmental Management, Management, Environmental associations, Environmental protection, World Wide Fund for Nature

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The dynamics of marketing ethical products: a cultural perspective

Article Abstract:

UK retailer and manufacturer, ABC, began focusing on environmental issues in 1990, and has since implemented Peattie's 8Ps green marketing framework (price, product, promotion, place, people, policies, providing information and processes). ABC's strategy is essentially 'muted greening' which involves the incorporation of environmental issues in business practice, but with low-key promotion. Details of the case study are included, along with an overview of the marketing of ethical products.

Analysis, Case studies, Environmental policy, ABC Inc. (Burbank, California)

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Mapping out the field of gender and buyer-seller relationships: developing a new perspective

Article Abstract:

The role of gender in buyer-seller relationships in business-to-business and business-to-consumer markets is examined.

United Kingdom, Surveys, Business-to-business market, Business to business market, Buy-sell agreements

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