Exploring the implications of the Internet for consumer marketing

Article Abstract:

Past commentaries on the potential impact of the Internet on consumer marketing have typically failed to acknowledge that consumer markets are heterogeneous and complex and that the Internet is but one possible distribution, transaction, and communication channel in a world dominated by conventional retailing channels. This failure has led to excessively broad predictions regarding the effect of the Internet on the structure and performance of product and service markets. The objective of this article is to provide a framework for understanding possible impacts of the Internet on marketing to consumers. This is done by analyzing channel intermediary functions that can be performed on the Internet, suggesting classification schemes that clarify the potential impact of the Internet across different products and services, positioning the Internet against conventional retailing channels, and identifying similarities and differences that exist between them. The article concludes with a series of questions designed to stimulate the development of theory and strategy in the context of Internet-based marketing. (Reprinted by permission of the publisher.)

Marketing Management, Research, Usage, Internet, Distribution of goods, Distribution (Commerce), Distribution channels

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An analysis of e-business adoption and its impact on business performance

Article Abstract:

A study was conducted to check the validity of e-business initiatives, which is used for the better management of internal business processes. The result from the study revealed that e-business positively affects the performance of outcomes.

Analysis, Electronic commerce, E-commerce, Reengineering (Management), Reengineering, Business performance management

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Consumer switching costs: a typology, antecedents, and consequences

Article Abstract:

Procedural, personal and financial customer switching costs are examined.

Economic aspects, Customer loyalty

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