Exploring the market potential and bundling of business association services

Article Abstract:

Research information regarding the potential of bundling services by business associations is given. Research shows that such bundling does not increase usage as most joiners associations use business associations on a "just in case" basis to gain access to a range of services.

Trade Associations, Research, Trade and professional associations, Professional associations

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Partial decoupling asked at PRSA

Article Abstract:

The proceedings at the Public Relations Society of America suggests growing support for partial decoupling. However, the pro-decouplers are not happy with the partial acceptance of their proposal and demand a complete acceptance for their decoupling recommendations.

United States, Services information, Services, Business associations, Commercial associations, Public Relations Society of America

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Individualistic orientation and consumer susceptibility to interpersonal influence

Article Abstract:

The impact of interpersonal relations on consumer preferences, in United Kingdom and Canada, is examined.

Canada, Analysis, Consumer preferences, Interpersonal relations

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