Howard Johnson launches Crayola Kids Room
Article Abstract:
Howard Johnson International Inc has announced to built rooms at its outlets designed specifically for children and familes. The rooms, labeled as the Howard Johnson Crayola Kids Room, will be decorated in primary colors and have family-friendly amenities. The unique rooms will begin appearing at Howard Johnson locations in spring 2001. Meanwhile, Howard Johnson and theCrayola brand are also teaming up to present a dynamic 2001 Kids Go HoJo program.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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Lumatec launches FlashCard promotion
Article Abstract:
Lumatec has launched a 'How Far Can You Take It' promotion for its FlashCard Flashlight. Consumers can join the contest by sending in their snapshots showing FlashCard in use during their vacations. The most creative snapshot wins the grand prize of airfare for two to a destination of their choice. To generate awareness of the promotion, point-of-purchase displays contain the mechanics and details of the promotion.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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