Fast times for fake fish
Article Abstract:
D.B. Berelson Co has long argued with the Food and Drug Administration that its products like Sea Legs and Mox Lox are not imitation fish. Now the scare about seafood could be a selling point for these products. Berelson makes its frozen, imitation fish products from surimi which has been pasteurized. Then the fish is flavored and formed to resemble other seafoods such as crab, lobster, or salmon. Consumers also like the products' low price and ease of preparation. From 1987 to 1990 U.S. consumption of surimi jumped 34% to 150 million pounds.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Place-based coffee
Article Abstract:
The coffee industry has one marketing bright spot - gourmet coffee, whether served in cafes or sold as whole beans. The cafe trend, which started in the Pacific Northwest, has spread to most parts of the country. According to the proprietor of Starbucks, one of these chains, once people taste cafe coffee, they become loyal customers. As for whole beans, coffee drinkers make 4.7% of their purchases in gourmet shops, compared with 3.5% in 1990. Supermarket sales of gourmet coffee beans have tripled in the last six years.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Pet projects
Article Abstract:
Novelty pet products, which range from canine toothpaste to airline tote bags for pets, ring up impressive sales figures and seem quite resilient to recession. According to the latest figures, 1990 sales totaled $792.2 million, a 6.6% jump over the previous year. The industry is largely comprised of small-sized businesses and manufacturers. Four businesses are profiled: Sherpa Pet Trading Co., Pet Love Products, Absolutely Hilarious Products, and the 'Pedigree' catalogue business.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Comment about this article or add new information about this topic:
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