First the bad news: what's the best way to report negative qualitative data to clients?
Article Abstract:
Chief executive officer of RIVA Market Research recounts her experiences when she has submitted her first qualitative report on a bad news. The embarrassment she has faced and how she has learnt to report a bad news to the liking of a client, is presented.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
In defense of clients
Article Abstract:
Qualitative research requires every market researcher to enter the client's world, rather than expecting the latter to enter into the marketer's world.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Focus groups: a four-course meal
Article Abstract:
The ground rules for conducting focus groups are examined.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The profit center debate: What is the role of the corporate treasury department? Total return approach
- Abstracts: It's what's beyond the figures that really counts. Accountability and acquisitions. The big decision: whether or not to float your company
- Abstracts: Financing the Institute: the three options. The future value of our qualification
- Abstracts: 2004: new year, new ships, new aircraft, old war. Bush fails to exploit a true military victory: Analyst
- Abstracts: Coal miner, bank opens china's IPO floodgates. China's revaluation: Baby leap or great leap? Asia: currency traders expect China to revalue yuan