Manufacturers Take Different Roads Toward Same Destination
Article Abstract:
As videocassette recorders (VCRs) lower in price to become a mass-market product, manufacturers are expected to step-up their advertising campaigns. The task for relative newcomers such as Korea's Goldstar and Samsung is to establish company and brand recognition. Other VCR manufacturers are planning new advertising campaigns to emphasize new features, such as 'smart decks', Hi Fi VCRs, and portable systems. Sony has secured its place in the market with its Beta format by introducing Beta Hi Fi and Betamovie and following up with aggressive marketing. Photographs of two sample advertisements are included.
Publication Name: Leisure Time Electronics
Subject: Computers and office automation industries
ISSN: 0273-6586
Year: 1985
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Fitt's law with transmission delay
Article Abstract:
A study exploring Fitt's law on transmission delay was conducted on eight right-handed male undergraduate engineering students. A mathematical model describing movement task with transmission delay was used. Fitt's law indicates movement time in the equation MT = a + b(ID) where ID = log2(2A/W). Results indicate that Fitt's law is robust for this situation and that a delay time of 0.7 s was calculated.
Publication Name: Ergonomics
Subject: Business
ISSN: 0014-0139
Year: 1992
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Twilight of dreams
Article Abstract:
POEM: Twilight of Dreams by McFadden, Tom
Publication Name: JAMA, The Journal of the American Medical Association
Subject: Health
ISSN: 0098-7484
Year: 2004
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