Ford Holds Steady with Tractor Rebound Plan

Article Abstract:

With the economic recession, the tractor market has been waging marketing battles for the past year or so. Ford Motor Co. is keeping its marketing communications budget steady for its tractor division. It is expected that with the reduction of inventory and recovery of sales, marketers will be able to devote more time and money to straight advertising and merchandising as opposed to expensive rebating. Aided by increased housing starts, industrial sales are expected to climb. Farm sales are also expected to rise because of expected government support programs. Forecasters are looking for a modest ten per cent increase for the overall industry.

Product information, Sales

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A Word for Suppliers: Patience

Article Abstract:

Japanese direct investment in United States automobile production has caused some concern among suppliers. The leading ventures in the United States are the General Motors joint assembly plant venture in California and the expansion of the Honda Motors' Maryville, Ohio car plant. However, a spokesman for General Motors-Toyota expects the parts output to be high. According to a spokesman for Honda, the company takes its time in selecting vendors. It wants to establish good, long term relationships.

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