From service to product

Article Abstract:

Retail banking is fast undergoing a dramatic change. A major problem which every banking institution has to face is how to keep and let the business grow from its private clients. Massachusetts-based BayBanks found the solution in following the practices of retail stores and mail-order companies in its operations. BayBanks undertook the establishment of a 24-hour customer service center and the improvement of its automated teller machine system based on quantity and scope of application. Its next step was to make mutual fund-buying and selling available to its cardholders.

Evaluation, Technological innovations, Public relations, BayBank N.A.

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Image segmentation: the case of a tourism destination

Article Abstract:

Market segmentation in the travel industry is analyzed. The importance of cultural, recreational and natural amenities are then evaluated based upon the demographic characteristics of the market segment chosen so appropriate marketing channels can be used to reach other potential members of this market segment.

Travel Agents, Travel Agencies, Statistical Data Included, Travel industry

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Were banks marketing themselves well from a segmentation perspective before the emergence of scientific inquiry on services marketing?

Article Abstract:

The development of marketing in the banking industry in the United States is discussed.

Marketing

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