Gavin Ivester

Article Abstract:

Over the past few years, athletic shoe maker Puma has launched new stores, new designs and a new "feel" to its product lines. Some are retro and look back to styles of the 1970s, while others are futuristic, such as the Mostro model. According to senior-VP and general manager Gavin Ivester, the firm's heritage is important to establish if it wants credibility among the current generation of consumers. Ivester also says that Puma's aim is to become the most desirable "sportslifestyle brand," which means that performance and fashion must support one another. One good example is a boxing boot that started as a performance product but then morphed into a fashion statement.

Product development, Interview, Beliefs, opinions and attitudes, Athletic shoe industry, Ivester, Gavin, Puma Inc.

---

Dreaming small

Article Abstract:

The sub-compact Ford Reflex concept was introduced at the North American Automobile Show in Detroit January 2006. The Reflex's diesel hybrid with improved batteries is intended to get 65 miles per gallon, a power system not offered by any major automaker currently.

United Kingdom, Motor vehicles and car bodies, Automobile Manufacturing, North America, Motor Vehicles and Equipment, Autos, Subcompact, Exhibitions, Ford Motor Co., Transportation equipment industry, F, Subcompact cars, Automotive industry, Ford Reflex (Automobile)

---

Navigation: TomTom GO

Article Abstract:

TomTom GO, a Global Positioning System navigation unit with its 3.5-inch screen is priced at $799.95. It can be updated with new maps through a basic Universal Serial Bus connection.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing, Search and navigation equipment, Global Positioning Systems, Electrical equipment and supplies industry, Electric equipment industry, Global Positioning System

Similar abstracts:

• Abstracts: Having it large. Construction contract. A career on a high note
• Abstracts: Funding the fleet. Managing the transition. Recognising performance
• Abstracts: Taxing gifts. Arising from trade? Who's a spouse?
• Abstracts: Sub-Custodians ease into the spotlight. Consolidation by any other name. Global liquidity management comes of age
• Abstracts: The plastic revolution. Trusting others with your data. In this case, talk isn't so cheap

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.