Modality and offering effects in sales presentations for a good versus a service
Article Abstract:
Customers show higher rates of recall with more positive behavioral intentions and attitudes in face-to-face presentations about services than in telemarketing modalities. The nature of sales presentations for products are not affected by modality.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2001
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Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics
Article Abstract:
Research into the role of market information in the product development cycle is presented. The generation of new product ideas is affected by organizational structure and its impact on the relay of marketing information.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2001
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Innovativeness and new product success: insights from the cumulative evidence
Article Abstract:
The meta-analysis of the relation between product innovativeness and the market performance of new products is presented.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
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