Globalization, marketing resources, and performance: Evidence from China
Article Abstract:
The moderating role of globalization activities on the link between marketing resources and firm performance in the emerging market of China is examined. Global partnership and global market-seeking activities assist in strengthening the sales growth link but global partnership activity weakens the innovative capability-performance link.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
China, Marketing, Evaluation, Influence, Globalization, Business performance management
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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The relationship of learning and memory with organizational performance: the moderating role of turbulence
Article Abstract:
Study of organizational performance, based on learning abilities and memory power of employees under varying degrees of industrial turbulence, is presented.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
Analysis, Measurement, Organizational effectiveness, Business cycles, Employee attitudes, Employees
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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Subjects list: United States
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