End confusion over audience reporting
Article Abstract:
Certain tips stated, which can get a feel of the exact audience numbers to overcome the problem of unknown volume of audience reporting in response to a PR program. This will determine the exact 'Rate On Investment' (ROI) for the client on any PR activity spend.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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Smith raps " PR blockers
Article Abstract:
Columnist Liz Smith criticized public relations practitioners who block access to their clients and employers, in her column in the New York Post. The details of the column are discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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