Go cards promote A&E network

Article Abstract:

Horizon Media, a marketing company with headquarters in New York, helped A&E cable network to market the A&E Literary Collection through a special series of Go Cards. The promotion centered around four new movies adapted from the novels Tom Jones, The Ebb-Tide, Emma, and Jane Eyre. These films were shown from March 1998 to April 1998. Displays housing the Go Cards postcards were set up in branches in Los Angeles, CA, and New York of the Barnes & Noble Booksellers; and in restaurants. These marketing mediums were supplemented by cable spots and bus-side advertising in Chicago, IL, and New York. The Go Cards were chosen by Horizon media since a schedule was printed on each postcard to make it more convenient for patrons.

Marketing procedures, Television, Book Stores, Alliances, partnerships, Geographic, Licensing/Sales Agreements, Product Test Marketing, Point-of-Purchase Displays, Ad Testing, Bookstores, Barnes & Noble Inc., A&E, Horizon Media Inc., A&E Literary Collection, Go Cards

---

Coke's Wall of Speed puts NASCAR fans in the driver's seat

Article Abstract:

Coca Cola's Wall of Speed allows NASCAR fans to try eight original Winston Cup racing cars. Equipped with a high-performance racing simulator system, the cars lets participants race against each other on authentic NASCAR track layouts from around the US. Fans who get the chance to drive the cars can control braking, steering and acceleration with a steering wheel and pedals. The Wall of Speed, launched at Charlotte, North Carolina's weeklong Speed Street Festival in May 1998, was developed and built by Winston-Salem, SC-based Spevco Inc., a full-service mobile marketing firm.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Spevco Inc.

---

Bridgestone/Firestone tire promo hits high gear

Article Abstract:

Bridgestone/Firestone's Bridgestone's Potenza summer tire promotion is reaping its success, resulting in sales of over 200,000 Bridgestone tires. The promotion was created with the help of Arlington Heights, IL-based Marketing Alternatives Inc. (MAI), a full-service marketing communications company. MAI came up with the F1 Watch, a $75 "Swatch-like," racing-theme watch that serves as a giveaway to customers who buy any four Potenza tires. Randy Owens, a well-known motorsports artist, illustrated the graphics.

Tires, Tire Manufacturing (except Retreading), Bridgestone/Firestone North American Tire L.L.C., Marketing Alternatives Inc., F1 Watch, Potenza

Similar abstracts:

• Abstracts: Hoping for the big time. Profits in store. Novo's bit part fails to deliver happy ending
• Abstracts: The devil in the details. Delivering on the promise
• Abstracts: Leih likes to team with media sales reps for best results. Analytical Valan shoots for the stars
• Abstracts: Bosses are supposed to produce beans. Beware conventional measures of success. Bosses who just keep going
• Abstracts: Plans for the future. The land that time forgot. Same story, different results

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.