The best read bathroom books

Article Abstract:

Madison Avenue magazine commissioned Simmons Market Research Bureau to survey 1,000 American adults as to if and what magazines they read in the bathroom. It was found that 31 percent of those surveyed read magazines in the bathroom, which means over 50 million people. Twenty-six percent of women read in the bathroom, particularly in the 35 to 49 age group, and 36 percent of men read there, primarily the 18 to 34 age group. The 14 most popular magazines for bathroom reading, in descending order, were: True Story; Seventeen; Time; Sport; Sports Illustrated; Money; Mother Earth News; Sports Afield; Prevention; Cosmopolitan; People; Us; Self; Reader's Digest.

Statistics, Surveys, Periodicals, Bathrooms, Simmons Market Research Bureau Inc.

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Fiduciary faces

Article Abstract:

Current advertising strategies for banks and other financial institutions involve more than the use of employees in ads. Some banks are using celebrities, and others are pursuing more of a retail angle with their advertisements. Advertising campaigns for First Interstate Bank, Citibank, The Morgan Bank, First Chicago and Drexel Burnham Lambert are featured.

Advertising, Financial institutions, Citibank N.A. (New York, New York), First Interstate Bank of California, Morgan Guaranty Trust Company of New York, Drexel Burnham Lambert Group Inc., First Chicago Corp.

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