Review and critical assessment of research on marketing and the environment
Article Abstract:
A review of the main marketing journals reveals that the sector began taking an interest in environmental issues in the early 1970s, but that there was an upsurge in interest in the 1990s. Marketing journals published 15 articles examining environmental issues and the impact of marketing in the 1970s, 25 articles in the 1980s, and 55 articles in the period from 1990 to 1997. Early articles focussed on attitudes and behaviour of the environmentally-conscious consumer. Environmental legislation was a new focus of interest in the 1980s, and more recent articles have examined sustainable marketing.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1998
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Green marketing: a theoretical perspective
Article Abstract:
Current practice in green marketing does not equate with the demands of the the theoretical perspective. Green marketing has focussed on marketing green products and addressing the environmental concerns of consumers. It has failed to relate to the theory of green marketing which perceives the dominant social paradigm of industrial societies, rather than particular behaviours, to be the agent of environmental crisis. Green marketing strategies with this perspective would consider holistic issues and sustainability and would be aware of the limitations of the prevailing dominant social paradigm.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1998
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Green marketing and green places: a taxonomy for the destination marketer
Article Abstract:
The green marketing of a tourist destination differs from the green marketing of a product or service. Factors common to the two activities include an interest in the management of pollution and a concern for the impact of marketing on social and economic development, but there are a number of areas of divergence. Green destination marketers, for example, look for profit with no associated environmental cost, but the green marketing of products and services assumes the existence of costs. The marketing of Tasmania as a tourist destination illustrates the key issues.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1998
User Contributions:
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