Guidelines for conducting research and publishing in marketing: from conceptualization through the review process
Article Abstract:
This article offers advice for scholars attempting to publish in the marketing research discipline. Topics addressed include the low acceptance rate of most marketing journals, how to conduct research on substantive topics, study design, and manuscript writing and editing.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2001
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The importance and challenges of being interesting
Article Abstract:
Scholarly marketing literature should be well written and thought provoking to ensure it gets published.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
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Branding strategies, marketing communication, and perceived brand meaning: the transfer of purposive, goal-oriented brand meaning to brand extensions
Article Abstract:
Empirical results, which examine the impact of consumer knowledge on product brand, are presented.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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