Hallmarks of success
Article Abstract:
Article discusses important components of a successful CA (chartered accountant) branding campaign. They include such things as advertising and promotion as well as a commitment to quality service and a commitment to high standards.
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
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Brave new world
Article Abstract:
Allen Blewitt, General Manager of Standards for the Institute of Chartered Accountants in Australia, and five other experts express their views on the future of the accounting profession.
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
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Make no false account
Article Abstract:
The author emphasises the importance of basic accountancy training. Accountants are urged to remember the ethical principles which underpin accounting.
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
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