Hardee's lets Roy's be Roy's
Article Abstract:
Hardee's Food Systems Inc has changed its corporate marketing plan. Hardee's will stop integrating the recently acquired Roy Rogers Restaurants (RRR) under Hardee's name. Instead, Hardee's will reestablish RRR's separate identity. Taylor, Case and McGrath has been hired to develop advertising for RRR. Hardee is responding to RRR franchisee anger and a plummet in sales from $118 million in 1989 to about $40 million in 1991. Hardee's has also decided to examine the effectiveness of its own ad agency, Ogilvy and Mather Worldwide Inc.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Iowa's franchisee manifesto
Article Abstract:
The Iowa state legislature in mid Apr 1992 passed legislation giving legal rights to franchisees seeking redress from franchisors. Gov Terry Branstad is expected to sign the legislation. The legislation gives a franchisee the right to sue the parent company when its practices force a franchisee to sell back the franchise. The legislation will most affect PepsiCo Inc's fast food division, which has embarked on a program to buy out its franchisees. As a result, Iowa franchisees of Pizza Hut, part of PepsiCo, have dropped to 30%.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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PepsiCo and franchisees fight on: with a new bill in Congress, the battle is joined
Article Abstract:
A franchise bill currently before the House has the support of many PepsiCo Inc franchisees, who feel that they are being exploited by their parent. The Federal Fair Franchise Practices Act would attempt to protect franchisees by guaranteeing them the right to refuse potential buyers of their stores and by preventing other company-owned stores from operating in their markets. Pepsico franchisees claim that the conglomerate is trying to buy them out because it no longer needs franchise-created capital.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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