Have You QMRed Your Media Lately?

Article Abstract:

Qualitative Marketing Research (QMR) techniques are commonly employed in the developing stages of a new publication. Media should expand the use of qualitative research past this point. Qualitative research can help the advertiser and the media planners in other ways. QMR can check attitudes, lifestyles and motivations of the audience. An understanding and qualitative checkup of how the magazine is being read can be provided. Competition impact, problem solving and identification of audience expectations can be performed with qualitative marketing research.

Analysis, Quality control, Mass media

---

Economic Expectations: Still a Concern

Article Abstract:

A study, 'The Influence of Current Political Issues on Voting Decisions' by Doyle Dane Bernbach, highlighted consumer concerns of economic conditions. A study by BBDO, also released in January 1984, was geared toward economic expectations in 1984. Consumers said they would be cautious concerning the economy after the elections, and save any money they could.

Econometrics

---

When Men Do the Shopping

Article Abstract:

Men are increasingly doing more food shopping. Media can begin targeting in on a new audience. The problem is a lack of research data. Market segmentation opportunities arise from the new purchasing force of the male grocery shopper. Most available data is skewed toward women.

Purchasing, Supermarkets

Similar abstracts:

• Abstracts: ASB focuses on international agenda. A new way of thinking. The fab four's solo careers
• Abstracts: Credit Datamatics. Your Legislative Date in Washington. Credit, Recession, and Sales Growth
• Abstracts: Your Legislative Date in Washington. $500 Million or More?
• Abstracts: Getting Back to Brands. A Fair Job of Marketing. Greyhound Is Back in the Race
• Abstracts: The Securities for Changing Seasons. Ways to Ease the Bite. Seeking Safety in Tax-Exempts

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.