Head-on collision

Article Abstract:

The merger between Germany's Daimler-Benz and and Detroit, MI-based Chrysler Corp appears to be a perfect partnership. The two complement each other in terms of product range and international coverage. Daimler's trucks, vans and upmarket cars will be supplemented by Chrysler's 'light trucks' and lower-priced cars. Geographically, the partners also fit well since the German automaker is strong in Europe and is also a major player in South America and the US, while Chrysler focuses on North America but has been expanding in South America and Europe. There is very little overlap between the two firms and even in areas where their is duplication, the danger of cannibalization is minimal. However, DaimlerChrysler, as the merged company will be called, faces numerous challenges, foremost of which is blending the cautious culture of the German firm with the 'swashbuckling style' of its American partner.

Daimler-Benz AG, Chrysler Corp., C

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Batteries required

Article Abstract:

Increasing concern about the environment and the eventual exhaustion of the world's petroleum supply is compelling legislations to promote the exploration of alternatives to gasoline-powered vehicles. Car manufacturers are increasingly responding to this call, with General Motors, Honda and Citroen already poised to manufacture their respective electronic models designed for the general public. Unfortunately, present technology is not sophisticated enough to produce an electric vehicle that has the same range, performance and refueling capabilities as a gasoline or diesel car. The main problem is the relative inefficiency of currently available batteries. The commonly used lead-acid battery will have to weigh 20 tons to be able to store the same amount of energy stored in a 60-liter gasoline tank. The viability of the electric car will depend on the resolution of the battery problem.

All Other Transportation Equipment Manufacturing, Transportation equipment, not elsewhere classified, Electric Vehicles NEC, Cover Story, Energy use, Electric vehicles, Automotive batteries

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Beam me up

Article Abstract:

The economic consequences of BMW's acqusition of Rover is examined, focusing on Rover's spiraling sales and market share. Topics include BMW's successful corporate image, attempts at improving Rover's product quality and productivity, and the possibility of the Rover brand eclipsing the BMW brand.

World, Evaluation, Economic aspects, Acquisitions and mergers, BMW AG, Corporate image, Financial management, Rover

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