Honeywell debuts thermostat display
Article Abstract:
Honeywell Consumer Prodcuts is selling its new line of programmable thermostats at Home Depot stores through an eye-catching display unit. The 36-count pre-packed is shoppable from more than one side to allow for placement in the power aisle. It required very little set-up since it arrived at Home Depot with two common prepacked trays on a base with the sign packed flat. The Honeywell logo positioned upon a black background easily attracts customers since it is easily identifiable from a distance.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Five Brothers Pasta features sauce display
Article Abstract:
Lipton's is selling its Five Brothers pasta sauce through an innovative corrugated display that can support the more than 400 pounds of pasta sauce in glass jars. The display has been designed so that the pasta sauce can be shipped pre-packed using existing components, resulting in shoppability, identification and successful product mix. It also conveyed the pasta sauce as a gourmet product. Smurfit-Stone Display Group of Richmond, VA, created the display for Lipton's.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Beaulieu features 'Dennis The Menace' display
Article Abstract:
Dalton, GA-based Beaulieau Residential's new Dennis The Menace display has proven to be its fastest selling display concept in its corporate history. The display is designed to impart to customers that Beaulieau's carpets are kid proof. Children and their parents' familiarity with Dennis The Menace has helped tremendously in making the firm's branding strategy a success with its target market.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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