How to manage the information resource - the Xerox case

Article Abstract:

Xerox Systems Group's information management department provides centralized information resources management. The department serves engineers, functional area managers, corporate planners, and sales representatives. Examples of information provided by the department include new product announcements, corporate intelligence, and pricing information. The development and operation of the department are described, as well as the way the department's services are marketed within the corporation. The information resource management department is the last link in an information systems loop that provides on-line, instantaneous access to data on economic trends, competitive activities, social changes, political developments, and markets.

Management, Usage, XRX, Information resources management, company profile, Corporate libraries, Xerox Corp. Business Systems Group

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The influence of pioneer status and experience order on consumer brand preference: a mediated-effects model

Article Abstract:

A study was conducted to test the mediated-effect model of the pioneering advantage for the behavioral literature. The study revealed that the experience order and pioneer-status have additive effects on brand preferences.

Evaluation, Influence, Brand choice, Consumer preferences, Pioneers

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