How trade publishers are tapping into the Web: eight companies map out their Internet strategies

Article Abstract:

The Internet has become an important tool for leading trade publishers as they venture into integrated marketing. The trend toward marketing partnerships between publishers and advertisers benefits greatly from the World Wide Web's ability to provide a wide variety of marketing solutions. An overview of what the top eight trade publishers are doing on the Web is presented. Advanstar Communications maintains 78 Web sites to provide promotional support for its magazines and shows, while Intertec Publishing has 37 Web sites for its 80 publications.

Periodicals, Periodical Publishers, Business services, not elsewhere classified, Trade Show & Conference Management, Convention and Trade Show Organizers, Publishing industry, Periodical publishing, Information services, Trade show management services, Trade show management firms

---

Microsoft targets b-to-b for new browser

Article Abstract:

Microsoft will introduce the new Internet Explorer Version 4.0 Browser in summer of 1997. The software will have an Active Channel technology which will allow companies to create data they will push utilizing the Channel Definition Format to user desktops. The new browser will also support Dynamic HTML. Forbes, Fortune and The Wall Street Journal have already signified their intentions to use Microsoft's browser to develop the future content of their business publications.

Innovations, Software, Product introduction, Business-to-business market, Business to business market, Internet access software, Microsoft Internet Explorer (Web browser)

---

Forget the trip, meet in cyberspace: NetMeeting will let users share data, video and audio online

Article Abstract:

Microsoft Corp's NetMeeting will enable users to share audio, video and other data over the Internet. The software, which is currently undergoing beta tests, was introduced in 1996 and is expected to replace teleconferences and traditional meetings within one year. It runs on the Windows-based standards that have been adopted by most hardware and software companies.

Software Publishers, Communications Software NEC, Product development, Meetings, Technology application, Telecommunications software

Similar abstracts:

• Abstracts: Publishers eye Disney b-to-b titles. Marketing to the marketer: the new roles of the trade press. We're not just getting older - we're getting better, too
• Abstracts: Hidden treasure in the 1998 value portfolio. Hanging on to the coat-tails of the sage of Omaha. Building a global portfolio
• Abstracts: Web malls add online purchasing. AutoByTel proves the Net can move big-ticket items. Kiosks boost Internet interaction

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.