IBM aims multimedia message at non-technicals
Article Abstract:
International Business Machines Corp's (IBM) marketing strategies for its new multimedia products focus on a broader range of executives. Marketing efforts in the past have all been geared towards heads of data processing. Today however, IBM can easily attract non-technical people with its multimedia technology. Just recently, merchandising people flocked to the IBM exhibit of multimedia products in a New York trade show. Still, IBM feels it is important to maintain contacts with information systems specialists even as the company reaches out to more high-level executives.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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PC wars: IBM often at odds with itself
Article Abstract:
IBM Corp's rivals in the highly competitive personal computer (PC) market often exploit to full advantage any superiority they can claim over the BIg Blue. Comparative advertising are resorted to by such PC makers as Compaq Computer Corp, Dell Computer Corp and Gateway 2000 Inc. Their advertising messages thus have the net effect of making IBM compete with itself. Overall, it reamins a marketing distinction for PC makers to claim superiority over IBM.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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COMDEX booth reflects new strategy
Article Abstract:
IBM Corp's participation in the COMDEX/Spring in Atlanta, GA on May 24-27, 1993, reputedlythe second largest computer trade show in the US, is viewed as reflective of its new trade show strategy. COMDEX/Spring also highlights the rivalry between IBM and software giant Microsoft Corp. IBM"s answer to MS Windows, the OS/2 operating system, will be featured during the exhibit. IBM will occupy six different booths during the show.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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