IBM leaves ZD Comdex; booth clash turns bitter
Article Abstract:
The continuing debate over the scope of the ZD Comdex/Fall computer trade show has been exacerbated by IBM's departure and Intel's cancellation of its product display for the 1998 event. There have been serious challenges to the relevance of the show with the earlier defections of other major computer vendors such as Compaq Computer Corp and Dell Computer Corp. IBM's move triggered a public dispute with ZD Comdex. The company refutes ZD Comdex Pres and CEO Jason Chudnofsky's allegations that it has decided to leave only after failing to sign for exhibit space.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Pocket organizers march beyond core business uses
Article Abstract:
Electronic pocket organizer manufacturers have developed built-in systems that allow such equipment to receive and transmit information. They have also launched new marketing campaigns aimed at promoting the new capability to consumers. Although core business customers will continue to be the primary target of such campaigns, manufacturers intend to tap into new customer bases. Sharp Consumer Electronics released its new television spot advertisement which highlighted the capabilities of its new Zaurus personal digital assistant.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Apple team sows seeds of change
Article Abstract:
Apple Computer Inc.'s new management has developed a marketing strategy designed to focus on entertainment and the Internet. The company is planning to develop ads that will highlight well-known companies that use Apple computers for Web-related applications. In addition, tie-ups with popular TV shows and entertainers are also being planned. BBDO West will be tasked to develop the advertisements.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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