IBM's plunge into publishing: Big Blue serves up solutions in two new customer-targeted magazines
Article Abstract:
IBM Corp has added two bimonthly magazines to its customer-targeted publications, which will be subject to audit and will sell advertising space to other firms. 'Beyond Computing: Integrating Business & Information Technology' carries topics on how medium- to large-scale businesses can combine information technology and strategic planning. 'Profit: Information Technology for Entrepreneurs' deals with technology applications for smaller, high-growth enterprises. Each magazine has a circulation of 200,000 and both are sold at $2.95 a copy or at an annual subscription price of $17.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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A paler shade of blue: IBM seeks outside marketing help
Article Abstract:
Marketing analysts believe that International Business Machines Corp must seek talent from the outside in order to reinvigorate the blue-chip US company. The recent restructuring within the Big Blue is criticized since the same people are doing the same things but in a slightly different way. The US corporate giant is also advised to refurbish its image since the average American consumer believes it may possibly become bankrupt.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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Customer time for Big Blue
Article Abstract:
IBM Corp's new Chmn and CEO Louis V. Gerstner, Jr. pledged to redouble the company's commitment to its customers during the annual stockholders' meeting held in Tampa, FL, on Apr 26, 1993. Declaring its customers as IBM's 'ultimate strength,' Gerstner singled out customer service as one of four objectives he wants the company to focus on for1993. IBM has a global customer base of over 5 million.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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- Abstracts: Farming it out: contract publishers help marketers produce customer-targeted magazines. 'Vocal' marketers demand more of publishers
- Abstracts: Volcanic activity: customer-targeted magazines proliferate at big companies. Vertical teams require a new show strategy
- Abstracts: Big players scrambling for distribution channels. Marketing assists product design; HP tries to anticipate customers' demands