Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysis

Article Abstract:

The effect of country-of-origin labelling on consumers' assessments of product quality, risk to purchase, perceived value and likelihood of purchasing was tested experimentally in a multi-product, multi-cue setting. Country-of-origin information was found to be more important in affecting product quality assessments than were price and brand information. Price was important in value assessment while brand was significant in a few product specific cases. Age, education, sex, and perceptions of ability to judge products were variously related to consumers' ratings of quality, risk, value and likelihood of purchase especially when the product was more complex and difficult to judge. However, much of the variation in consumer judgments was not accounted for by the variables employed in this study, suggesting that future research should include more detailed studies of information processing whereby intrinsic and extrinsic product cues and a wide range of consumer characteristics are taken into consideration. (Reprinted by permission of the publisher.)

Research, International trade, Imports

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The Behavioral Perspective Model of purchase and consumption: from consumer theory to marketing practice

Article Abstract:

The Behavioral Perspective Model of purchase and consumption (BPM) portrays the rate at which consumer behaviors take place as a function of the relative openness of the setting in which they occur and the informational and hedonic reinforcement available in or promised by the setting. Each of eight combinations of contingencies based on these explanatory variables is uniquely related to a specific mode of observed consumer behavior. By providing an environmental perspective on consumer behavior, the model makes a critical contribution to the development of contemporary consumer research that frequently decontextualizes its subject matter. It also presents an innovative conceptualization of the nature of marketing strategies. (Reprinted by permission of the publisher.)

Psychological aspects, Models, Marketing research, Market research

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Consumer attitudes toward Canadian-made versus imported products

Article Abstract:

According to a survey of Canadian consumers, most Canadians, especially women, had positive attitudes toward Canadian products, with 85.2 percent stating that the quality of Canadian products had improved over the past five years. The older, more affluent, and better educated Canadians, however, exhibited cynicism toward Canadian labor and products. Japanese-made home entertainment equipment and automobiles, as well as European wines rated higher than their Canadian counterparts. However, Canadian-made clothing and footwear rated higher than imports. With the exception of home entertainment equipment, Canadians stated that they would buy Canadian in the future.

Canada, Surveys, Consumers, Domestic content (Commercial policy), Domestic content (Trade policy)

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