Intel launches new campaign amid new competitive threat

Article Abstract:

Intel Corp is conducting an advertising campaign through the television and print media showing the inside of a microcomputer to emphasize the quality of the processors in addition to their upgradability and power. The advertisements are aired in CNN and published in BusinessWeek, Fortune, PC Week, Computerworld and National Geographic. Intel also released news on its plan to manufacture PCs that will save energy through new chips that will put PCs on sleep mode when not used.

Electronic computers, Computer industry

---

Unmistakably Intel; the insider's microprocessor maker

Article Abstract:

Intel Corp used high technology wizardry for its 30-second television advertisement for the Intel486 microprocessor chip. The state-of-the-sart special effects were created by Lucas Art's Light and Magic Co. The print version also highlighted the unique Intel chip and even offered customers a free brochure on how to maximize windowing software. Dahlin Smith White of Salt Lake City, UT, executed the ad campaign.

Intel 80486DX2 (Microprocessor)

---

Similar abstracts:

• Abstracts: Rep. McKinney draws both praise and outrage. U.S. comes together in aftermath of terror attacks. U.S. becomes 'part' of world in wake of Sept. 11 attacks
• Abstracts: Intellectual capital accounting in the UK: a field study perspective. Reporting on intellectual capital
• Abstracts: Collateral and competitive equilibria with moral hazard and private information. Private versus public ownership: investment, ownership distribution, and optimality
• Abstracts: No training, no future. A consultative paper: continuing professional education. Building on the best foundation
• Abstracts: Company cars cruising through Budget. Ringing the alarm on soaring car crime. Seeing green

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.