Intel's next aim: pull IBM's ailing PC unit 'inside'

Article Abstract:

Intel is courting IBM Corp. back into its 'Intel inside' program after successfully gaining back Compaq Computer Corp. Compaq left Intel's advertising program because it felt that its brand was being overshadowed. Compaq is still considering buying microprocessors from other companies despite its renewed relationship with Intel and has launched an extensive advertising. Intel's objective to convince IBM back into the program may be difficult because IBM has emphasized on building up its brand.

Computers, Electronic Computer Manufacturing, CPQ, Intel Corp., INTC, International Business Machines Corp., IBM

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Dell opens the advertising and promotion floodgates

Article Abstract:

Dell Computer Corp has assumed an aggressive stance in order to keep up with its competitors in the low-cost, high-quality personal computer (PC) hardware market. Its marketing campaigns include dropping millions of direct mail pieces to customers and prospects. It bought advertising space in all publications specializing in the PC market and in general business press. The advertisements focused on customer satisfaction and advanced the new proposition of 'more for less.'

Advertising, Dell Inc.

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Comeback-minded Compaq launches new products, ad campaign

Article Abstract:

Compaq Computer Corp (Compaq) is trying to counter low sales volume through new product launchings and an intensive advertising campaign. Compaq's marketing puts emphasis on technology that is both innovative and affordable. The company set aside a large budget for putting this message across through print, radio and television advertisements. Marketing executives view Compaq's campaign as a risky but possibly successful gamble.

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